Marketing an event is all in the details. Especially if you are hosting an online event. A good place to start is event listing websites as they form an integral part of event promotional strategies.
While listing an event, you must keep an eye on little things that matter, be it virtual or physical. It starts with checking off a list of things to do before you put up an event. Even the most complex of projects have a checklist before it goes live. We’ve curated a helpful checklist of what we learned from planning ours. After you have checked off the list, it comes down to promoting the event.
Your event listing must grab the attention of visitors and tell them what’s on offer. There are plenty of events that get people’s attention online. Yours must stand out.
Choose a Platform
There are many event calendars and places to list your event online. Listing your event in a popular event marketplace will get you a lot of eyeballs. Every marketplace has certain features and benefits for the price you pay to list on them.
There are many platforms you can use for your events.
Choosing a platform is the first step to listing your event. Promotion on listing directories or marketplaces needs creatives like banner images and videos. You will need to know the size recommendation of the creatives needed and each platform may have different size recommendations.
Design an Awesome Event Logo
If you are having a one-off event, create a captivating logo that will have great brand recall. If you are creating an event series, it makes sense for you to use the same logo for all your events in that series.
While creating a logo, use a color scheme that follows your company brand guidelines. The logo you design must be a reflection of your brand be it the fonts, shapes, colors, patterns, etc. used in your logo. The design that you choose should be attractive, simplistic way, and social media-friendly. Remember, the logo should be the visual summation of your event!
Use an Attention-Grabbing Image
When people browse any event website, the image is the first thing that catches their attention. Images can never be an after-thought. The image must represent your event and should capture the experience your attendees can expect of the event. To ensure that your event image looks amazing, choose a high-resolution photo that’s one-of-a-kind, inspiring, and grabs your attendees’ attention.
Here are some visual approaches:
A picture with a person in motion always works. If it has some drama, it adds to the effect.
If there is a person connected to the event, add their image on the creative. Use the picture of any performer at the event, or a nice image of a participant.
The image could depict the positive of attending the event or the negative of not attending the event.
Show the nice part of the event like the food, brightly lit spaces, etc.
An image with a snippet of the event, or on a visually interesting aspect is a good way to grab attention.
Make the Title Alluring
Once you hook the prospective audience with your image, work on the title. While the image is the first thing people see, the title is the next thing. You have only a few seconds to make an impression. To make it count, write a catchy title to make your prospective audiences stop and investigate further.
It need not be sensational, or unbelievably fantastical. It must be kept short and simple, without omitting the selling points.
For example, ‘Live Sales Webinar’ may not light up someone’s eyes. Instead writing ‘Achieving Sales Success in Asia’ will grab people’s attention and they may stop at least for a few seconds, which is enough time for them to decide to click on the title or move on.
Note: You may also choose to show an image and say something about the event on the image to reinforce the title of the event. Ensure the right relationship between the title and image.
Write a Convincing Copy
It is exciting when people show up at your event. And your excitement must show in your copy.
In a few paragraphs, explain why you think this event will help people and why people must be excited about the event. Here are a few key points:
Make it Reader-Friendly
The copy must finish within a few paragraphs, preventing prospective audiences from running into a wall of text. Keep paragraphs short to make it readable. Include the names of the speakers and what the audience can expect from them. Let the audience know how they will be entertained and what they expect to gain from the event. Don’t forget to include the price and what it covers.
Must be Professionally Written
How you write matters as much as what you write. The event description is a representation of your company. Though it doesn’t mean that you will not organize a well-managed event, it sure makes for an internet fodder for ‘grammar nazis.’
Badly written copies with grammar errors circulate on the internet, forcing you to run for cover. It also must be kept free from inappropriate slangs, texting abbreviations, typos, and grammatical errors. Use tools like Grammarly to create a professional copy.
Optimize for SEO and Use Tags
Search Engine Optimization (SEO) is not only used to write websites and blog copies, it applies to your event listing content also. After all, your event listing is a web copy too. Research relevant keywords that people use to look for events in your industry and use them in your copy.
Use important keywords to your event title to maximize exposure. Look at other successful event listings and take inspiration for alternative keywords. Most event listing websites will need you to categorize events so that people can find your events easily where keywords may come in handy. Use them to help your audience narrow down their search.
Make it Easy for People to Reach You
Make life easy for people to reach you. They should be able to find your event by including a map if it is in a physical location. Registered users can click on the map to open the app on the phone and go. They should also be able to find your social media profiles and be able to share your event on their social media profiles.
Reinforce the Messaging With a Short Video
Including a video to your copy is also an effective strategy to grab attention. You can show speaker details, quick information about the event, and demonstrate what your audience can look forward to in the video.
Adding footage from your previous event will pique audience interest. There are free video creation tools like Lumen5 that will do the trick. You can easily arrange how you want the information to flow with nice music that reflects the mood of the event.
Test the Platform
The recent worldwide pandemic has forced everyone to host events online. In the future, event managers may conduct hybrid events. If your event is hybrid, you must conduct a systems check at the physical location while your digital markets must test out the online events platform.
You must also test out the platform before you publish the event. Make sure the title and the description read well, and see if the image is going well with the description or not. Also, make sure to add your tax details and bank details so that the payments are routed to your account.
In the end, make sure people are able to enter their name and email address, and then make payments. You don’t need to charge your credit card, but see if the payment link is going to the right payment processing platform. After everything is alright, make your event live.
Summing Up
Using this guide to list your event will make a great first impression. Brainstorming on crucial things like the title, banner image, and the description will ensure that your event gets the right kind of attention that it deserves.
If you looking for a one-stop solution to all your event managing activities, check out Speaker Engage. Speaker Engage is not just an event listing platform, but it has multiple functionalities like speaker management, a dashboard, and more. We have an extensive Event Directory to list and redirect audiences to your event. Learn how you can try it for free or get in touch with us at support@speakerengage.com
At Founders Live we believe The World’s A Stage. As a place where world-class entrepreneurs are made, Founders Live is a global innovation platform and entrepreneurial community that inspires creative innovators through fun live events. We build and foster community by delivering thoughtful content and shared experiences every day.
We inspire, educate, and entertain entrepreneurs around the world with the mainstay of our brand — our unique and unforgettable happy hour pitch competition sweeping the globe reaching almost 60 cities as of Jan 2020 — where up to five handpicked companies take the hot seat. In just 99 seconds they pitch their company and describe their value proposition in front of an eager audience. After the pitches and audience Q&A, the crowd votes on a winner. The winner will not only receive an award but recognition from the crowd and the opportunity to talk more about their product or service. The Founders Live pitch events were held in person, quite fun, social, and always inspiring.
Then COVID hit.
In March 2020, we had to look in the mirror, reconfirm our vision, determine we would shift along with the changing tides of the world. We decided to relaunch new virtual experiences that would continue to inspire, educate, and entertain people around the world. Below is a short Q&A on how we approached the shift, what tools we are using, and what we are thinking as we roll out our next phase of events.
What are the parameters to keep in mind while choosing a virtual venue, and time?
I’d say the first thought you must have is ‘Ease of viewing’, meaning whatever platform you use for your events it must be very easy for your attendees to access and view. If you make it difficult to attend, view or participate in your event, you are losing right out of the gate.
Things to consider include: is a viewer required to log in to the platform or is it free and open to view? Although registration is important for viewer lists and such, you want to minimize the hurdles you are asking your viewers to jump over. Is the resulting event accessible on any device and is it mobile-ready? Lots of people watch or engage in virtual experiences on the phone, tablet, or other devices. They are not all sitting at a desk as you may be right now.
Another thing to consider is the end result – how close can you come to a professional production quality from the viewer’s perspective? So you must think about how your team produces the experience, and what systems and platforms you should be using. This really does depend on the nature of your event, but from what I am reading and hearing most people are already all ‘Zoomed’ out. So you need to ask yourself and your team, what experience do we want the viewers to have?
At Founders Live, we use Streamyard as it creates a much more exciting and professional viewing experience. With Streamyard, you are provided a clean and easy to use admin backend ‘studio’ where just the presenters access the platform and connect their cameras. Then you can choose what destination you want to stream to (we use YouTube) where your viewers will easily be able to watch and participate in your event.
NOTE: Streamyard has a limit to how many cameras/screens can be streamed at one time so it’s great for more of a show where only a few people will be on camera and most others are simply watching and commenting.
What are the costs that should not be avoided while planning the budget?
I’d say this really depends on the event and what you want attendees to get out of it. Again, you want to choose a venue and product based on the end result, and then work backward to identify the costs associated with it. Paying for your service to stream the event is a good idea here as it adds to the professionalism of your event. Amazingly, with virtual events, there are minimal costs for hosting a great event, even when reaching thousands of people. Streamyard has a paid account at $25 per month which allows you to have much more custom branding and stream to multiple platforms, which is the one we use at this time.
What are the steps you take to ensure interaction within the audience members?
Yes, audience interaction is key to a great event. I’m not sure how many people want to be talked to for an hour or more with no request for feedback or their own thoughts. At Founders Live, the community is our most valuable asset and they are directly encouraged to engage in our events. We speak to them directly during our events, ask them to participate and engage with our presenters.
Specifically, we have a Q&A section during our pitch competitions, and we utilize YouTube chat comments for the questions. Streamyard ties directly into YouTube and pulls comments in real-time into the system. So the event admin can simply click on a comment and it will appear on the streaming screen in real-time. We love this feature and it makes comments and questions with our presenters very engaging.
In addition to the pitch competition portion of our events, we also hold a social hour after our streaming event using Zoom and have large and small rooms for networking and talking afterward. We have found there is no home run platform which provides all that is needed for virtual events – which loosely include:
An easy to use studio where presenters can quickly appear and easily share their screen
Professional appearance with branding and color choices
Easy to view online on any device
Scalable to thousands or more viewers, and
Networking capabilities for people to meet and talk via camera
(Hey, if you find it and are pleased with the experience please let me know!)
For Founders Live, the combination of a ‘Show’ using Streamyard + YouTube and then a networking social hour with Zoom seems to be working very well.
What are the marketing strategies you used to engage and promote the potential audience? What was the most effective communication channel according to you?
We mainly use our platform and community of more than 20,000 worldwide to market our events. With half of our attendees coming from our existing community as already signed up members and the other half being new people, we view marketing is important to our brand but it originates with our cities and their distribution lists. Given most of our events are city-specific, our distribution lists are city-specific as well and once a new event is created they push out invites to their regional community.
Word of mouth is very effective for us, and we encourage the existing attendees who are already signed up for the event to share with their network of friends as well. We do use social media as well, both on the city level with our city leaders and the presenters sharing the event to their networks, as well as the brand globally pushing out invites and messages about the upcoming events.
How early did you start planning your event?
We have found ideally you start your promotions 3-4 weeks out from the event, maybe longer depending on the nature and scale of the event. We hold monthly events so we find the cyclic nature of 3-4 weeks works well for us. Remember, people are very overwhelmed and over-invited to virtual events at this moment, so you need to figure out how to be seen and heard through the clutter — which is where your effective marketing and word of mouth tactics come into play.
About two weeks prior to the event you’ll want to increase the marketing and messaging. Two weeks out from the event it should get a bit louder. Two or three days before the event send the last strong marketing messages out to large distribution lists. Another thing to remember is to make sure to communicate with your currently signed up attendee list and send them the important information. This will keep them prepared and reminded of the event and also know where to go to view and participate.
Were there any last-minute changes you had to tackle? What is the best way to wade through last-minute changes?
The biggest last-minute changes or challenges you want to be aware of are around your presenters and their preparation. You can do everything correctly except making sure your presenters are prepared and know what to expect, and your event will fail. In your event, the presenters are your product and must be as ready and prepared as possible so nothing will hinder their performance.
We suggest that you hold a practice session a few days before your event so you can bring the presenters into whatever platform you are using for the event, they can click around and test all the buttons, polish how they share their screen, test out their audio and video, and at this time you can tell them what they should expect during the real event. This walkthrough will raise the quality of your event tremendously and should always be a part of your preparations.
2020 has been a very challenging, painful, and ever-surprising year for all of us. At Founders Live we chose to use this time to recommit to our vision and simply revamp our entrepreneurial experiences around the world to match the requirements of the new reality we find ourselves in. I hope this helped as you might be looking to do the same.
Are you a global champion who implemented top-notch practices to host virtual events practices to transform their events experiences? If yes, here is an opportunity to be recognized as an up-and-coming leader in hosting virtual events, become a changemaker, and win a grand prize. Here is everything you need to know about the #VirtualEventsPitchChallenge organized by Speaker Engage.
Imagine the beautifully set up venues with plush chairs and a grand stage, where businesses would frequent as speakers and attendees. These beautiful, extravagant events were the biggest lead generation sources that helped companies grow their business. But unfortunately, those days are far behind us now.
With the global pandemic, COVID-19, spreading all across the world, businesses are forced to cancel or postpone in-person events. Yes, the world is locked down. Is it the end of events?
Of course not. The internet has revolutionized the world with unmatching powers and capabilities. And, the latest industry to benefit from the internet is events. Love it or hate it, it looks like attending meetings from your bedroom is the new reality!
We, at Speaker Engage, are inviting you to join the biggest event of the year, as we are looking for the next revolutionary innovation in the virtual event space by proposing a #VirtualEventsPitchChallenge. Yes, a virtual events pitch challenge for best practices to encourage and support all ideas on the best practices while hosting a virtual event!
With this challenge, we aim to create the largest repository of best practices for hosting virtual events for the event planner community so we can collectively advance our experience to the next level. Any individual who believes they’ve cracked the formula for hosting the best and most efficient virtual events is welcome to participate. Exciting prizes and access to technology software are made available for the finalists and participants.
While the Pitch Challenge will elevate your career, you will also play a key role in guiding other event organizers to host better and bigger virtual events.
How to Participate?
Are you an individual or do you own a company that is curating and/or have curated virtual events?
Are you an individual or do you own a company that already has the best virtual events practices format ready?
Are you an individual or do you own a company that offers best practices that solve virtual events related challenges?
If your answer is ‘YES’ to these questions, you are qualified to participate in the Pitch Challenge sponsored by industry leaders like MeetingPool, FoundersLive, Women in Cloud, Meylah, and others. You just need to enter your 90-second best practices video pitch that showcases your challenges, opportunities, team collaboration, and best practices implements. Spread the word and encourage others who qualify to enter.
Benefits Beyond the Prize
This Pitch Challenge will help you get in touch with industry leaders, communities, and companies and will get you access to event planning tools like Speaker Engage, Airmeet, and more. You will also gain global industry recognition as an innovative virtual event planner and organizer by being part of this distinguished experience. These are crucial to maintaining your company’s competitive edge and will help you stay on top of your game.
Timeline
The competition starts on Jun 17, 2020, and ends at 11:59 PM (PST) on Aug 15, 2020. Finalists will be notified by Aug 28, 2020, and provided with instructions for the next steps. Ten finalists will have an opportunity to deliver their pitch during the Virtual Events Best Practices #VirtualEventsPitchChallenge live event on Sep 12, 2020. The winner will be selected on Sep 25, 2020.
Selection Criteria
Entries will be evaluated for originality, market feasibility, impact, and the use of technology solutions to host virtual events.
Idea (50% weightage) The originality of the idea to make your virtual event engaging
Feasibility & Impact (30% weightage) Strong impact on attendance, sponsorship, and attendee revenue, overall event satisfaction
20% Tech Solutions (20% weightage) The use of event technology is core to the solution.
Have you cracked the formula for the best virtual events? Are you ready to transform virtual events experience for the global good? Apply now to be a changemaker and win big! Looking forward to seeing your incredible innovations that could potentially transform the event industry as we know it!
While event listing, you must keep an eye on little things that matter, whether virtual or physical. It starts with checking off a list of things to do before you put up an event. Even the most complex of projects have a checklist before it goes live. We’ve curated a helpful checklist of what we learned from planning ours. After you have checked off the list, it comes down to promoting the event.
Your event listing must grab the attention of visitors and tell them what’s on offer. There are plenty of events that get people’s attention online. Yours must stand out.
Choosing Right Platform for Event Listing
There are many event calendars and places to list your event online. Listing your event in a popular event marketplace will get you a lot of eyeballs. Every marketplace has specific features and benefits for the price you pay to list on them.
There are many platforms you can use for your events.
Choosing a platform is the first step you take towards listing your event. Promotion on listing directories or marketplaces needs creatives like banner images and videos. You will need to know the size recommendation of the creatives required, and each platform may have different size recommendations.
Design an Awesome Event Logo
If you are having a one-off event, create a captivating logo with an excellent brand recall. If you are creating an event series, it makes sense for you to use the same logo for all your events in that series.
While creating a logo, use a color scheme that follows your company brand guidelines. The logo you design must reflect your brand, be it the fonts, shapes, colors, patterns, etc., used in your logo. The design that you choose should be attractive, simplistic way, and social media-friendly. Remember, the logo should be the visual summation of your event!
Use an Attention-Grabbing Image
When people browse any event website, the image is the first thing that catches their attention. Images can never be an after-thought. The image must represent your event and should capture the experience your attendees can expect of the event. To ensure that your event image looks fantastic, choose a high-resolution photo that’s one-of-a-kind, inspiring, and grabs your attendees’ attention.
Here are some visual approaches:
A picture with a person in motion always works. If it has some drama, it adds to the effect.
If there is a person connected to the event, add their image to the creative. Use the picture of any performer at the event or a lovely photo of a participant.
The image could depict the positive of attending the event or the negative of not attending the event.
Show the nice part of the event like the food, brightly lit spaces, etc.
An image with a snippet of the event or a visually exciting aspect is an excellent way to grab attention.
Make the Title Alluring
Once you hook the prospective audience with your image, work on the title. While the image is the first thing people see, the title is the next thing. You have only a few seconds to make an impression. To make it count, write a catchy title to make your prospective audiences stop and investigate further.
It need not be sensational or unbelievably fantastical. It must be kept short and simple, without omitting the selling points.
For example, ‘Live Sales Webinar’ may not light up someone’s eyes. Instead, writing ‘Achieving Sales Success in Asia’ will grab people’s attention, and they may stop at least for a few seconds, which is enough time for them to decide to click on the title or move on.
Note: You may also choose to show an image and say something about the event on the image to reinforce the event’s title. Ensure the proper relationship between the title and image.
Write a Convincing Copy
It is exciting when people show up at your event. And your excitement must show in your copy.
In a few paragraphs, explain why you think this event will help people and why people must be excited about the event. Here are a few key points:
Make it Reader-Friendly
The copy must finish within a few paragraphs, preventing prospective audiences from running into a wall of text. Keep paragraphs short of making them readable. Include the names of the speakers and what the audience can expect from them. Let the audience know how they will be entertained and what they hope to gain from the event. Don’t forget to include the price and what it covers.
Must be Professionally Written
How you write matters as much as what you write. The event description is a representation of your company. Though it doesn’t mean that you will not organize a well-managed event, it sure makes internet fodder for ‘grammar nazis.’
Poorly written copies with grammar errors circulate on the internet, forcing you to run for cover. It also must be kept free from inappropriate slang, texting abbreviations, typos, and grammatical errors. Use tools like Grammarly to create a professional copy.
Optimize for SEO and Use Tags
Search Engine Optimization (SEO) is not only used to write websites and blog copies; it applies to your event listing content also. After all, your event listing is a web copy too. Research relevant keywords that people use to look for events in your industry and use them in your document.
Use important keywords to your event title to maximize exposure. Look at other successful event listings and take inspiration for alternative keywords. Most event listing websites will need you to categorize events so that people can find your events easily, where keywords may come in handy. Use them to help your audience narrow down their search.
Make it Easy for People to Reach You
Make life easy for people to reach you. They should be able to find your event by including a map if it is in a physical location. Registered users can click on the map to open the app on the phone and go. They should also be able to find your social media profiles and be able to share your event on their social media profiles.
Reinforce the Messaging with a Short Video
Including a video to your copy is also an effective strategy to grab attention. You can show speaker details, quick information about the event, and demonstrate what your audience can look forward to in the video.
Adding footage from your previous event will pique audience interest. There are free video creation tools like Lumen5 that will do the trick. You can easily arrange how you want the information to flow with pleasant music that reflects the event’s mood.
Test the Platform
The recent worldwide pandemic has forced everyone to host events online. In the future, event managers may conduct hybrid events. If your event is hybrid, you must perform systems check at the physical location while your digital markets must test out the online events platform.
You must also test out the platform before you publish the event. Make sure the title and the description read well, and see if the image is going well with the report or not. Also, make sure to add your tax details and bank details so that the payments are routed to your account.
In the end, make sure people can enter their name and email address and then make payments. You don’t need to charge your credit card, but see if the payment link will be the right payment processing platform. After everything is alright, make your event live.
Summing Up
Using this guide to listing events will make a great first impression. Brainstorming on crucial things like the title, banner image, and description will ensure that your event gets the right kind of attention that it deserves.
If you are looking for a one-stop solution to all your event managing activities, check out Speaker Engage. Speaker Engage is not just an event listing platform, but it has multiple functionalities like speaker management, a dashboard, and more. We have an extensive Event Directory to list and redirect audiences to your event. Learn how you can try it for free or get in touch with us at support@speakerengage.com
Virtual events are all the rage at the moment. From stress busters to pilates classes, the online space is more preferred now owing to the current global situation.
Contrary to popular belief, virtual event organization can be tricky. It isn’t just bringing together a few speakers and putting up a show last minute. Virtual event planning requires more intensive preparation and a well-thought-out process than physical events.
Using Speaker Engage, you can plan and organize your virtual event to be better. Speaker Engage can also be your event planner with in-built functionalities to ensure smooth communication between your speakers and sponsors.
Coming back to virtual events, multiple things can go wrong and reflect sourly upon the organizers. It is better to identify them and take necessary measures to avoid them since precaution is better than cure.
Low Turnout
A low turnout is frowned upon regardless of whether the event is hosted online or offline. It would mean that the audience that did turn up would question the authenticity and quality of the event and could even ask for a refund (worst case scenario). It usually happens when an event is hurriedly organized with little or no planning at all. In this case, your speakers or presenters are let down as well, as they may not partner with you for future events.
How to Fix it?
Plan. Chalk out a well-detailed promotional strategy while hosting online virtual events to increase the audience’s urge to take action and be involved. Prepare a marketing list, send out emails, create promotional videos and content, and share them on social media. Leverage your industry contacts and promote within niche circles.
Have a well-thought-out budget for your paid promotions, and always follow up. Send notifications and reminders to those who showed interest in your posts as well as to those who signed up. Keep them informed and engaged, and ensure a good audience at your event.
Tech Crunch
Be it buffering or a lag in communication, any connectivity issues are among the worst situations for a virtual event organizer. You promise your audience a real-time event that would in no way deter the experience of an actual live event. Once the event starts running like a pause-play marathon, your audience will no longer be interested.
How to Fix it?
Choose your virtual event hosting platform wisely because it plays a crucial role in online event engagement. It mustn’t be too heavy for your audience to run on their home systems.
Have a tech team available to take up any connectivity issues the audience faces and be equipped to walk the audience by fixing any problems.
Distorted Voice and Visual
It is not pleasant when a speaker or an organizer cannot communicate well to their audience, especially during a virtual event, where the voice must travel through the internet. Your voice may be distorted, causing a massive inconvenience to the audience. Same with visuals.
How to fix it?
Invest in good-quality mics. Communicate to your speakers that you would want them to be using mics of certain benchmark qualities because it will enhance the quality of the video and play a crucial role in virtual event production plans. An excellent microphone to invest in is the Sennheiser e845 mic. This model is well suitable for presentations and conferences.
Invest in good cameras for speakers as well. In the era of online interactive experiences, proper recording equipment is an indispensable tool for presenters. We suggest the Canon XF200/XF205. This model is an advanced HD video camera that professional broadcast corporations use. This means any footage filming on this unit is good enough for TV.
Poor Presentations
The two sides of a virtual event are sounds and visuals. We’ve already covered the importance of a good mic and camera, but what about the other visuals, the presentations?
Flashy colors and text-heavy presentations are an eyesore. A speaker’s presentations speak a lot about their expertise as well as your quality as an event organizer. Not just that, long drawn-out presentations bore the audience. If they wanted to go through PPTs, they would have chosen to go to SlideShare.
How to Fix it?
Get a graphic designer to design the presentations for your speakers, or use Beautiful.AI to build your professional content. Keep it classy with minimal text, a maximum of 4 lines per page. Pictorial representation of your data/content is what your presentation should have instead of text alone.
Stick to color schemes and follow it in the presentations being prepared for all your speakers. In short, create a template that will keep the audience from second-guessing their participation in the event.
An Engagement Stopper
One of the highlights of a live event will always be the audience lingering around the venue, chatting, catching up, sharing contacts and ideas, and setting meeting appointments. A mistake you must never do as an event organizer is to stop engaging with your audience as soon as the event is over. This doesn’t sit well with your audience, who are actually accustomed to the after-event rituals of a live event. You must not deny them that experience.
How to Fix it?
Just as you have prepared a strategy for the event, prepare another for after-event engagements. Provide space for your audience to interact with each other and hold discussions if they wish to.
Even though virtual events are a class apart from physical events, you must always be aware of the experience you are handing out to your audience as an event organizer. There must be a stage in your virtual event planning phases where you must consider all that could go wrong and prepare for contingencies.
An actual event organizer is prepared to face the glitches in real-time than denying the chance of anything wrong happening. While chalking out Plan A to Plan Z, always ensure that the virtual event management plans are smooth and user-friendly for the audience and speakers.
