Tech - SpeakerEngage Blog http://52.177.63.87/wordpress All you need to plan your events, in one place. Wed, 25 Aug 2021 08:39:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://52.177.63.87/wordpress/wp-content/uploads/2021/07/cropped-Speaker-Engage-Logo-Colored-1-32x32.png Tech - SpeakerEngage Blog http://52.177.63.87/wordpress 32 32 A Growth Hacker’s View: The Future of Speaker Invitation and Engagement Process http://52.177.63.87/wordpress/the-future-of-speaker-invitation-and-engagement-process-a-growth-hackers-view/?utm_source=rss&utm_medium=rss&utm_campaign=the-future-of-speaker-invitation-and-engagement-process-a-growth-hackers-view http://52.177.63.87/wordpress/the-future-of-speaker-invitation-and-engagement-process-a-growth-hackers-view/#respond Wed, 26 May 2021 06:12:53 +0000 https://blog.speakerengage.com/?p=4311 Video conferences, business networks, and community activities are becoming increasingly popular with each passing day. According to Global Market Insight, the video conferencing market reached USD 14 billion in 2019 and is expected to increase at a CAGR of more than 19 percent between 2020 and 2026. But as these meeting methods scale new heights, […]

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Video conferences, business networks, and community activities are becoming increasingly popular with each passing day. According to Global Market Insight, the video conferencing market reached USD 14 billion in 2019 and is expected to increase at a CAGR of more than 19 percent between 2020 and 2026. But as these meeting methods scale new heights, the process of selecting the speakers and sending invitations is becoming increasingly complex.

Furthermore, in such a jumble of speaker selection and invitation, it is not easy to maintain pace with the audience and keep them engaged while ensuring that they have a great experience at your event.

So, how can you be sure that you invite the right person to speak at your event? How about keeping the audience interested all the way through?

Check out this article for some helpful tips!

The future of speaker invitation and engagement process

As an event organizer, for weeks, you might have been scratching your head and pulling your hair out, trying to organize the best event possible. Do you want to start a new event? Are you having trouble lining up speakers for your annual user conference? Are you worried about their interest in your event, wondering how to keep them engaged after your tiring effort of selecting them? Below are some points that can come in handy for you.

Speaker Curation

Although reaching out to speakers who have been in the spotlight for a long time may be enticing, they may not be the best fit for your event. For example, a finance speaker may not be the right choice for your cultural event. In that case, you must find a speaker who aligns well with your event’s purpose, has a clear personal brand, and an established following. Since they play a vital role in promoting your brand, you can find someone who has a strong command of the subject discussed at your event and can capture the crowd’s attention with their presence.

Speaker Engagement

Speakers are often busy and find it challenging to make time to speak at events, but what motivates them to make time anyway? Is it the spectators or the money? Many speakers admit it is more about a crowded room than about money. Large crowds boost their enthusiasm and excitement. Being among the people prompts them to give the best speeches and elicit maximum reactions. As an event planner, you must recognize that people attend events based on their desires, identify these and meet them to build a good rapport with them. It will help you to build a bond with your speakers and reach the appropriate audience.

Speaker Engagement

Speaker Presentation Alignment

Events are primarily about content and less about the discussion. Although this has remained a constant at all events, what has not is the structure and alignment of content presentations. Speakers are the highlight of an event. Their expertise in the topic of discussion, views, and presentation style will be what draws the crowd to your event. As an event planner/organizer, your job is to curate their presentation to benefit both the speaker and the audience. If executed well, you can keep your speakers happy and they more likely to make time for your next event as well, helping you to build a long-term relationship with them.

Speaker presentation

Speaker invitation process – what should you keep in mind?

When it comes to inviting speakers, various event promoters take different approaches. Some people use speakers associated with well-known companies (this is particularly true of large marketing conferences). Others prioritize storytelling and demand that their speakers be skilled storytellers. Others seek out long and meaty presentations, while few seek quick hits that keep the pace going. Here are three primary steps you must follow while approaching any speaker.

  • Selection: Your first step will be to make sure that the speaker is right for your event. However, it is a bit tedious, but different event management software like Speaker Engage can come in handy.
  • Invitation: Make your speaker invitation as simple as a standard mail or a phone call confirming the speaker’s availability. A lot rides on the success of the event and inviting the right people is key here. It is hard to verify all facets of the speaker, but there is nothing more intimidating than having the event fail. If you have over ten invitations, consider using the Speaker Engage speaker invite workflow to automate the entire process and get things done easier.
  • Acceptance: As soon as the speaker accepts the invitation, send them a thank-you note, along with the event schedule and procedure, so that the speaker is aware of the event process and has enough time to prepare.

Speaker Invitation

Speaker Engagement and Management

Nothing is more thrilling than getting your event in the limelight with a well-known speaker but finding the right speaker for your event, managing their requirements, and then keeping them involved in the event process is an onerous duty. Speaker Engage plays a vital role in reducing these burdens for you. Its various features will be of great help to you. Let us check out how these features are ingenious in speaker engagement and management.

Invitation

The invitation should be as simple as a formal mail or a phone call confirming the speaker’s availability. If the event is significant and more speakers are invited, manually doing it is tricky. You will have to search for the best emailing platform to ease your task in such a case. Well, not anymore. Speaker Engage, an all-in-one online event management software, can be your lifesaver. It helps you save your time in the creation and advance scheduling of your emails and provides you the option of sending a customized bulk message.

Profile Data Collection

Post speaker selection, it’s time to collect all important data about the speaker. With Speaker Engage, you can easily do this task; the tool offers an auto-generated application form, which you can send over to the speaker to fill. This way, the task of creating the form and filling data is off of your shoulder.

Content Management

Speaker Engage functions as a centralized content management tool, allowing you to store all related documents and files in one place. You can also request and save materials such as speaker profiles, abstracts, and presentations to each speaker and session profile. In addition, you can use the Resource Tracker to store resources such as contracts, analysis papers, and flyers so that all team members have access to them.

Speaker Readiness

With Speaker Engage software, you can provide speakers with all of the information they need to prepare for their content presentation. If you use this event management tool, you won’t have to worry about sending information individually because the software provides you with features like Bulk Notify, making sharing details more manageable.

Communication and Promotion

The Speaker Engage is helpful as an email marketing tool. It allows you to create email templates, which can then be used to fill out email forms. You can send emails individually or in bulk and can also schedule them in advance. The tool also assists you in creating personalized social media templates, which is critical for your event to reach your audience through different channels and aids you in acquiring more attendees.

Summing-up

Regardless of the type of event, almost every potential event will be held online, with speakers coming from everywhere globally. As a result, a powerful management tool would be your best bet to keep things sailing smoothly.

A futuristic tool that also serves to build communities. It engages both the speakers and the audience because engagement is a two-way street, ensuring a positive experience for all attending your event.

Speaker Engage is a suitable partner for all these tasks. It is not just an event listing platform but has multiple functionalities like speaker management, sponsor management, content management, and more. Underneath the creativity lies the future of innovation, and Speaker Engage is well ahead of its time.

Try a 100-day free trial package of Speaker Engage to feel the actual change of hosting and organizing a virtual event.

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ROI Planning and Realization for Virtual Events http://52.177.63.87/wordpress/roi-planning-and-realization-for-virtual-events-2/?utm_source=rss&utm_medium=rss&utm_campaign=roi-planning-and-realization-for-virtual-events-2 http://52.177.63.87/wordpress/roi-planning-and-realization-for-virtual-events-2/#respond Tue, 23 Mar 2021 09:53:17 +0000 https://blog.speakerengage.com/speaker-engage-on-appsumo-copy/ Achieving your virtual event’s goals can be defined as success. But how do you get to know if your event achieved the event’s goals? How do you calculate the return on investment (ROI) of your event, which will help you learn whether your event produced the results you anticipated or not? Curious? Speaker Engage team […]

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Achieving your virtual event’s goals can be defined as success. But how do you get to know if your event achieved the event’s goals? How do you calculate the return on investment (ROI) of your event, which will help you learn whether your event produced the results you anticipated or not?

Curious?

Speaker Engage team hosted a webinar on the planning and realization of Return on Investment (ROI) for virtual event. The group of experts – Chaitra Vedullapalli, Erin Northern, Raisa Noelle, Samira Rehman – went to great lengths to clarify the intricacies of ROI and its advantages.

The committee addressed their most recent event, the WiC Digital Summit 2021, to explain how they used the best practices to achieve a positive outcome.

Deeper into the discussion, the panellists discussed the attendee’s perspective and what they expect from an online event or webinar. The experts explained their efforts on producing high-quality content, as the content is the lifeblood (ROI) of every successful event.

Key Takeaways

  • Enabling Value: Value addition is something that all virtual event attendees search for. If the event adds value to their time spent, they will likely attend the company’s other activities.
  • Platform selection: The webinar addressed the proper platform selection process, where it was unanimously agreed that creating an inviting environment where all attendees feel comfortable and engaged is critical. The platform is significant for customer engagement and is a strong return on investment (ROI).
  • Social media: Social media is at the forefront of today’s marketing environment. Creating sharable social media posts were critical. The advantages and disadvantages of social media was discussed in depth as it is one of the locations where the event is advertised. Social media is expanding the event’s reach and assisting in achieving a strong Return on Investment (ROI).
  • Event layout and formation: If the event organizers focus on their proper event channelling and formation, they can gain good return (ROI) and a successful event.
  • Event’s timing: Choosing the right time will help you calculate your event’s ROI more efficiently. The event should not be held prior to lunchtime, too early in the morning, or too late at night.

There were several issues that the panel discussed and clarified on how to efficiently deal with them using the proper approach. The primary aim of the webinar was to assist event planners in finding their event’s blind spot and figuring out how to get out of it as easily as possible.

Speaker Engage and Speaker Management

The panel discussed on how speaker management plays a crucial role in the success of any virtual event. The reach of the event will soar to new heights if the coordinator chooses a well-informed and accomplished speaker for his/her event. A speaker who is going to address the event can advertise the event from his/her social media and entice more participation, which would help the event.

Speaker Engage, as a platform as well as a communication tool, helped the event facilitator organize their event quickly and efficiently. To make an organizer’s life more straightforward, the platform serves all on one plate. With its robust marketing features like bulk emailing and social media promotion, the Speaker Engage minimized event coordinators’ efforts in its publicity.

The webinar was more than just a meeting of prominent voices; it also implemented a game-changing concept for the event planning and organising environment. The panellists shared their perspectives, which are vital to any event’s performance when it comes to producing a healthy Return on Investment (ROI).

Watch the full webinar to get deeper understanding.

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Hurry! Speaker Engage™ is available on AppSumo for $99 for a limited time only http://52.177.63.87/wordpress/speaker-engage-on-appsumo/?utm_source=rss&utm_medium=rss&utm_campaign=speaker-engage-on-appsumo http://52.177.63.87/wordpress/speaker-engage-on-appsumo/#respond Fri, 12 Feb 2021 11:19:02 +0000 https://blog.speakerengage.com/top-six-event-management-planning-software-copy/ We are happy to announce that the Speaker Engage™ Web App is now available on AppSumo as an exclusive one-year deal. For a limited time only, you can purchase an all-inclusive one-year subscription of Speaker Engage™, for just $99 (regular price $3,995). Here’s the AppSumo link to the offer.   Don’t miss this opportunity to […]

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We are happy to announce that the Speaker Engage™ Web App is now available on AppSumo as an exclusive one-year deal.

For a limited time only, you can purchase an all-inclusive one-year subscription of Speaker Engage™, for just $99 (regular price $3,995). Here’s the AppSumo link to the offer.

 

Don’t miss this opportunity to experience one of the best event planning and execution application on the internet that has advanced features such as content curation, content management and communication management with speakers and sponsors.

Also included are features such as agenda management, social media content management, dashboards, and more. Here’s a sneak peek into the offer.

What is Speaker Engage™?

Speaker Engage™ is a cloud-based event platform to minimize manual tasks and automate workflows throughout the event planning process, particularly around engaging speakers and event talent. It consolidates event planning tasks, speaker and sponsor curation, and communications in one place. It is designed to enable micro-actions that planners can perform efficiently and quickly.

Why you need Speaker Engage™

  • Curate all your speakers from one place

Speaker Engage™ is an organizational tool that allows planners to manage their speakers, sponsors, and event resources in one place. It is a fully integrated, cloud-enabled platform that can help event organizers and planners centralize their event planning and execution to perfection, reducing time wastage by 40% and turning them into rock stars.

  • Organize your content through dashboards

Speaker Engage™ includes speaker, sponsor, and master dashboards to view data that you’ve collected in each of these categories at a glance. It also assists with the process of soliciting, selecting, and managing speakers and sponsors.

  • Manage content using action and resource trackers

Speaker Engage™ comes with action and resource tracker functions enabling planners to view their to-do lists and incorporate all relevant event documents within the platform. Communications with all speakers and sponsors can be managed through the platform. The system is also compliant with major data security regulations, including GDPR and PII.

Don’t forget, Speaker Engage™ takes the chaos out of planning and executing. Here’s a list of features included in the AppSumo offer.

About Speaker Engage™

Speaker Engage™ allows planners keep track of various aspects of speaker and sponsor coordination in one place. The app also comes with functionalities like email marketing and agenda management. It aims to save planners time on day-to-day tasks by facilitating micro-actions, while allowing for efficient workflows within a team.

We hope you will enjoy this offer as much as we loved giving it to you. See you on the other side!

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Top 6 Event Management & Planning Software for Virtual Events http://52.177.63.87/wordpress/top-six-event-management-planning-software/?utm_source=rss&utm_medium=rss&utm_campaign=top-six-event-management-planning-software http://52.177.63.87/wordpress/top-six-event-management-planning-software/#respond Thu, 07 Jan 2021 11:51:10 +0000 https://blog.speakerengage.com/?p=4227
An efficient event management software is an ideal friend for all event planners. A couple of years ago, most events were physical, and there was no room for virtual ones in most cases.

Right from planning to execution, every bit of this process used to be manually done, and hence it cannot assure you an error-free organization. COVID-19 had fastened digitization of vertices in general. People and organizations are searching for efficient event management tools that can save time, keep them organized, and take care of even the minutest of details.

Now that the scenario has changed completely, plenty of event planning and marketing software is available in the market. There are platforms with customizable properties enabling us to design and plan our event as per our specifications. And the challenge is to identify and choose the right software that satisfies our requirements in the best possible way.

Let us take a look at the top six event management & planning software available in the market.

Aventri

Aventri is an ideal event management software for any event planner or marketer managing anything from small staff meetings to huge conferences. This software is very flexible. It can power virtual, hybrid, and in-person events efficiently. So far, it has successfully delivered over three lakh events and is recognized as one of the top event management software of 2020.

Aventri has elaborate features with all the critical elements needed for seamless event planning and execution with minimal effort. Each specific component has multiple subdivisions, making it the go-to platform for all kinds of events.

Speaker Engage

Uncomplicate event management with Speaker Engage. As a fully integrated, cloud-based platform Speaker Engage helps event planners find and engage speakers and sponsors with engaging communications, content, and logistics to remove the chaos from event planning and execution. The platform offers solutions to event organizing challenges using its intuitive and well-thought-out functionalities.

Speaker Engage is designed and built as a platform to cater to the daily needs of planning and orchestrating events. Through an automated workflow and dashboards, you gain seamless communication that increases your productivity. Creating and centrally managing ongoing interaction with this robust curation platform will help you build valuable relationships, genuine partnerships, and collaborations that bring great ideas to life.

Speaker Engage is the right partner to manage your virtual event flawlessly and seamlessly. The software can be used as your event planner, and its in-built functionalities can ensure smooth communication between your speakers and sponsors. It lets you keep track of the many aspects needed to coordinate the speakers and sponsors in one place. While it includes various functionalities like email marketing and agenda management, seamless and effortless communication, and assured data security, centralized content management forms the platform’s backbone.

Eventsquid

Eventsquid is one of the popular event management platforms that can take care of virtual events that are ideal for operating any event during the global pandemic where a physical gathering is impossible. It has a simple UI which makes it a user-friendly software for both hosts and attendees. Eventsquid is featured in the top 20 event management software of 2020 and is the best ease of use event management software of 2020.

The software features of Eventsquid include registration, event booking, event management, and meeting. All the mentioned features have sub-sections that facilitate hassle-free event planning, even for first-time users. An event manager can plan and organize multiple events within the platform. It is a paid platform, and they do not have a free version, yet a free demo is available.

Eventbrite

Eventbrite is a robust event planning software with a range of personalized tools. An event planner can use it to organize all kinds of events in a jiffy. Users are given an option to enhance their events by actively encouraging them to think ahead and schedule critical tasks and dependencies.

Eventbrite does not charge for free activities, whether small or massive. The platform provides a comprehensive range of tools and features that make it effortless for anyone familiar with basic computer knowledge to develop, promote, and manage their events.

The platform helps users plan and organize every detail, including promotional activities, before the event. Eventbrite allows the organizer to create and share event promotion and activities on different social media platforms. They can also take care of real-time tracking of all the events integrated with other websites with ease. These activities are managed through a single dashboard, which provides all of the event’s associated updates.

Whova

Whova is a simple yet powerful mobile event app backed by advanced technologies to improve the overall experience. They have separate apps for networking and event management systems, respectively. The Whova app brings intelligent networking to all the events, and the Event Management System brings the mastery of your event app to your fingertips.

This award-winning mobile event app’s Event Management System provides seamless data importation from Eventbrite and other registration systems, comprehensive scheduling and management, and personalized event logistics insights along with exciting add-ons such as sponsorship listings and file sharing.

Whova enables your event to look classy and trendy with cutting-edge technologies of event management. Organizers get to engage the attendees with an immersive event experience.

Boomset

Boomset is the perfect platform to create a virtual or hybrid event experience. It has a web and mobile platform for easy ticketing sales, live streaming and pre-recorded sessions, live chat, private Q&A, etc. It is a trusted and popular event management platform amongst event planners, marketers, event and marketing agencies, IT departments, HR professionals, and many more for end-to-end live and virtual event solutions.

The dashboard with an elaborate subcategory for virtual events makes it a perfect event management platform in the current scenario. Boomset can complete your registration process smoothly and seamlessly for attendees. It has a few interesting extra functionalities, like asking custom questions at check-ins, making every registration personnel’s job much easier.

Now that we have shared a comprehensive list of event management platforms and apps convenient for events of different nature, the event’s success lies in planning with the help of an ideal platform that suits your demands.

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A Webinar on Understanding ROI Planning and Realization for Successful Virtual Events http://52.177.63.87/wordpress/roi-planning-and-realization-for-virtual-events/?utm_source=rss&utm_medium=rss&utm_campaign=roi-planning-and-realization-for-virtual-events http://52.177.63.87/wordpress/roi-planning-and-realization-for-virtual-events/#respond Thu, 07 Jan 2021 11:50:57 +0000 https://blog.speakerengage.com/?p=4230 Achieving your virtual event’s goals can be defined as success. But how do you get to know if your event achieved the event’s goals? How do you calculate the Return on Investment (ROI) of your event, which will help you understand whether your event produced the results you anticipated or not? Curious? Speaker Engage team […]

The post A Webinar on Understanding ROI Planning and Realization for Successful Virtual Events first appeared on SpeakerEngage Blog.

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Achieving your virtual event’s goals can be defined as success. But how do you get to know if your event achieved the event’s goals? How do you calculate the Return on Investment (ROI) of your event, which will help you understand whether your event produced the results you anticipated or not?

Curious?

Speaker Engage team hosted a webinar on the planning and realization of Return on Investment (ROI) for the virtual event. The group of experts – Chaitra Vedullapalli, Erin Northern, Raisa Noelle, Samira Rehman – went to great lengths to clarify the intricacies of ROI and its advantages.

The committee discussed their most recent event, the WiC Digital Summit 2021, to explain how they used the best practices to achieve a positive outcome.

Deeper into the discussion, the panelists explored the attendee’s perspective and what they expect from an online event or webinar. The experts explained their efforts to produce high-quality content, as the content is the lifeblood of every successful event. The better your content is, the higher will be your ROI.

planning and realization of ROI

Key Takeaways

  • Enabling Value: Value addition is something that all virtual event attendees search for. If the event adds value to their time spent, they will likely attend the company’s other activities.
  • Platform selection: The webinar addressed the proper platform selection process, where it was unanimously agreed that creating an inviting environment where all attendees feel comfortable and engaged is critical. The platform plays a significant role in customer engagement and helps gain a strong return on investment (ROI).
  • Social media: Social media is at the forefront of today’s marketing environment. Creating sharable social media posts is critical for every event. The advantages and disadvantages of social media were discussed in-depth.
  • Event layout and formation: If the event organizers focus on proper event channeling and formation, they can gain good returns (ROI) and a successful event.
  • Event’s timing: Choosing the right time will help you gain more attendees and ensure a smooth run of your event. The event should not be held before lunchtime, too early in the morning, or too late at night.

There were several issues that the panel discussed and clarified how to resolve them using the proper approach efficiently. The primary aim of the webinar was to assist event planners in finding their event’s blind spot and figuring out how to get it fixed as quickly as possible.

Speaker Engage and Speaker Management

The panel discussed how speaker management plays a crucial role in the success of any virtual event. The event’s reach will soar to new heights if the coordinator chooses a well-informed and accomplished speaker for the event. A speaker who will address the event can advertise the event from their social media and entice more participation, which would help the event.

As an event management SaaS, Speaker Engage helps the event facilitator organize their event quickly and efficiently. To make an organizer’s life more straightforward, the platform serves all on one plate. With its robust marketing features like bulk emailing and social media promotion, the Speaker Engage minimized event coordinators’ efforts in its publicity.

The webinar was more than just meeting prominent voices; it also introduced game-changing strategies for the event planning and organizing community. The panelists shared their perspectives, which are vital to any event’s performance when producing a healthy Return on Investment (ROI).

Watch the entire webinar to get a more profound understanding.

YouTube description:

Excerpts From a Webinar on Understanding ROI Planning and Realization for Successful Virtual Events

A webinar is not just an informative event. It is also an excellent opportunity to advertise your company to potential customers. This can only happen if the audience takes away something substantial from the webinar, or there is a danger that it will be like any other webinar. Watch this video to learn the key takeaways from a webinar on how to host more informative and value-driven webinars hosted by SpeakerEngage.

#ROIplanningandrealization #eventmanagementSaaS #eventplanningandorganizing

Watch the entire webinar to get a better understanding.

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Top 10 Reasons Why Marketers are Increasingly Taking to Virtual Events http://52.177.63.87/wordpress/top-10-reasons-why-marketers-are-increasingly-taking-to-virtual-events/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-reasons-why-marketers-are-increasingly-taking-to-virtual-events http://52.177.63.87/wordpress/top-10-reasons-why-marketers-are-increasingly-taking-to-virtual-events/#respond Thu, 24 Dec 2020 12:10:34 +0000 https://blog.speakerengage.com/?p=4219 There was a time when it was understood that ‘events’ meant ‘in-person’ events. But not anymore. Marketing has changed a lot from the last year or so. One major development is virtual events have taken center stage in marketers’ priorities. It is true, we are missing out on experiences such as traveling and meeting people […]

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There was a time when it was understood that ‘events’ meant ‘in-person’ events. But not anymore. Marketing has changed a lot from the last year or so. One major development is virtual events have taken center stage in marketers’ priorities.

It is true, we are missing out on experiences such as traveling and meeting people in person. But virtual events have managed to hold their fort and are doing surprisingly very well. According to a poll conducted by the Professional Convention Management Association, 81% of people expect to hold more virtual events in the future. And there is good reason to. Let’s see some major reasons why virtual events are useful and why an increasing number of people are adopting them.

1. Virtual events can be produced for less

Virtual events not only cost less to set up than in-person events, they are also open to more people. All you need is an invite and access to the internet to attend one. With a virtual event, you don’t have to make arrangements for venues, travel, or hospitality. If you plan and execute virtual events properly, they can give you more ROI than in-person events.

2. You can plan and execute a virtual event in less time

Virtual events don’t require you to transport people or physical displays, making them faster to set-up than in-person events. A small virtual event can be set-up and promoted in as less as 3-6 weeks. A large virtual event (with thousands of attendees) could take more than six weeks to set up. Meanwhile, it can take as long as eight weeks to set up an in-person event.

3. Attendees are more likely to attend a virtual event

Earlier, many people couldn’t attend as many events as they wanted to because they were averse to traveling. Many also had busy work schedules, in addition to the family and home responsibilities. All these ate into their event plans, and only people who absolutely couldn’t miss an event made it to in-person events. But the rules have changed now. Online hosting of events has made events accessible to more people. Today, we see more people attending virtual events than ever before.

4. Virtual events connect people from over the world

One of the significant disadvantages of in-person events is that they are limited by geography. For example, you want to attend a Metallica concert in New York City but you stay around 100 miles away, in Hartford, you have to think twice about attending. Virtual events give an excellent opportunity for cross-border networking because they are not limited by geography. If you are a business or event planner with global aspirations, this is a huge plus point. Here’s a post on the rise of the event technology strategist.

5. Virtual events can lead to more effective conversations

Holding a virtual event often costs a fraction of what it takes to have an in-person event. They also attract attendees from diverse locations. This makes it possible to hold virtual events for even niche events. With virtual events, you also have an opportunity to really impress your audience, rather than merely skimming the surface. Moreover, attendees at a niche virtual event are more likely to be interested in your product (or service) than others. Here’s a post on how to effectively market a virtual event.

6. Virtual events give a lot of insights and data

Asking people to fill up forms during and after in-person events is a bit of a hassle. But you need that data to find out what type of people are attending your event and other particulars. A filling of forms precedes many virtual events. Virtual events are also easy to record. This is an invaluable resource for salespersons who want to find prospects for their product (or service) or marketers who wish to find data points to fine-tune their strategies.

6. Virtual events appeal to high-profile speakers

High-in-demand speakers are hard to pin down for an in-person event unless you offer something substantial in return. In fact, you may not be able to get a high-level executive even from your own company to speak at your in-person event, especially if they have to travel a lot. But in virtual events, there is no traveling involved. This feature makes virtual events more attractive to high-in-demand and C-level speakers.

7. Virtual events are much easier to scale than in-person events

In-person events can be scaled only to the extent of the capability of the venue. With virtual events, you have the option of using a videoconferencing app or a dedicated streaming service. As a result, virtual events are much easier (and faster) to scale to accommodate a large number of people at a fraction of the cost. And more people mean better reach and visibility.

8. Virtual events can keep pace with your offerings

If you are about to launch a new offering or make a significant announcement regarding your product, and you want it to be interactive, a virtual event can help. Now, you no longer have to wait to accumulate a large product pipeline and introduce all of them at once at an in-person event. Instead, you can make more frequent announcements via a virtual event.

9. Virtual events help you qualify leads more quickly

It is possible to integrate appointment calendars with virtual events, allowing you to follow-up with prospects, even as your events are running. In short, virtual events enable you to qualify leads more quickly and lead them down the sales funnel faster.

Running a virtual event is both easy and difficult at the same time. You not only have to come up with creative ideas to make your event attractive to your audience; you also have to find the right technology to ensure the event passes off smoothly. Here’s a post on the latest trends in event technology.

How good it would be if you had a platform to curate and engage with at least your speakers! But don’t give up yet because have some good news for you!

Speaker Engage is a fully-integrated, cloud-based platform designed by event organizers for event organizers that helps you curate and delight speakers & sponsors by streamlining the event planning and execution process. Sign up for a demo today!

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5 Smart Tips to Top Your Virtual Event Marketing Strategy http://52.177.63.87/wordpress/5-tips-to-top-your-virtual-event-marketing-plan/?utm_source=rss&utm_medium=rss&utm_campaign=5-tips-to-top-your-virtual-event-marketing-plan http://52.177.63.87/wordpress/5-tips-to-top-your-virtual-event-marketing-plan/#respond Thu, 24 Dec 2020 12:10:32 +0000 https://blog.speakerengage.com/?p=4222 In the wake of the coronavirus pandemic, many businesses and event planners switched to virtual events rather than cancelling their pre-decided in-person meet. As a result, virtual conferences and events have become the new normal. Businesses may now directly reach thousands of people in different locations at the same time through virtual events. However, it […]

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In the wake of the coronavirus pandemic, many businesses and event planners switched to virtual events rather than cancelling their pre-decided in-person meet. As a result, virtual conferences and events have become the new normal. Businesses may now directly reach thousands of people in different locations at the same time through virtual events.

However, it is not easy to conduct and manage virtual events. It requires thorough planning and an investment of time and effort for its successful promotion and execution. Your event marketing strategy must be on point to provide participants with a terrific experience and ensure the event’s success.

Here are a few tips on how to promote a virtual event in a better way to meet all of your objectives.

A- Create an attractive landing page for the event

A landing page is where the users go to in order to learn everything about your event. Since the first impression has to be the best, the landing page you develop for your event must stand out with vital information presented appealingly. The landing page should give out the complete information regarding the event, with the registration link pushing visitors to join the event. The page should be detailed and attractive to draw the attention of the user. Some of the essential information that has to be added to the landing page are:

  • Time
  • Date
  • Agenda
  • Speaker information
  • Sponsor information
  • Registration link
  • Payment option (if any)

B- Make use of existing database for email marketing

Email marketing is still the most effective marketing strategy to drive results. Send out email newsletters with a clear subject line to your target audience. Come up with an engaging email campaign and share valuable information to educate your audience about the event updates. The email should have complete information regarding the event. Make sure to hook your audience with exciting updates and offers, such as discounts and early-bird offers.

C- Leverage your social media channels

Promoting your event on social media platforms is one of the best ways to reach more people. And there are endless ways to do so. Understand your audience and their behavior patterns; this will help you come up with the perfect plan to market your campaigns. Craft distinctive, appealing social media posts to increase engagement and generate leads. Here are some ideas that you can follow:

  • Spread the word by creating a hashtag.
  • Share eye-catching images and videos optimized for each platform.
  • Publicize the event’s unique selling points widely.
  • Promote early bird offers and deadlines, driving urgency to boost registrations.
  • Increase engagement by creatively introducing the host.

D- Boost promotions through your partners, sponsors, and speakers

Involving your speakers, partners, and sponsors in the promotion efforts of your event will help you gain exponential results. When the speakers promote your event on their social media channels with the relevant content and hashtag, it will help you get their audience to the event. And, when the sponsors and partners promote your online event, it reaches new audiences and has tremendous effects on the turn up. Encourage them to share the event’s details with their contacts and followers so that the word gets out. Sharing the registration links, social media page links, graphics, announcements, etc., is a step in the right direction.

E- Prepare attractive videos for promotion

We all love watching original video content. Videos are a crucial aspect of your event promotion strategy. Several studies explain that with a 2-minute video, you can hit the engagement jackpot. Thus, create a short video (no longer than 2 minutes) showcasing vital information regarding the event and share it on all social media channels and YouTube. Make it funny and engaging, and use your social media hashtag somewhere in the video.

Summary

Virtual events can seem tricky. However, with a proper and sound marketing plan, you can easily promote your event, which will help you drive as many participants as possible. Follow the ideas mentioned above and promote your event successfully.

If you are planning to organize and promote your virtual event, contact us. We will help you ease your task and guide you every step of the way.

YouTube description: Promoting a virtual events sound very tricky. But it doesn’t have to be. Watch this video to learn a few tips and tricks on how to promote your virtual event in the best way possible.

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Digital Innovation and Transformation of Events. Know what it is? http://52.177.63.87/wordpress/digital-transformation-of-events/?utm_source=rss&utm_medium=rss&utm_campaign=digital-transformation-of-events http://52.177.63.87/wordpress/digital-transformation-of-events/#respond Mon, 19 Oct 2020 07:45:13 +0000 https://blog.speakerengage.com/?p=4183 While the internet changed our lives drastically, the rapid growth of new technologies has reshaped our consumption habits and how we communicate. Because of digital innovation and transformation, there has been a change in the way we consume content. The evolution of the internet and digital tools have also contributed to this paradigm shift. The […]

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While the internet changed our lives drastically, the rapid growth of new technologies has reshaped our consumption habits and how we communicate. Because of digital innovation and transformation, there has been a change in the way we consume content. The evolution of the internet and digital tools have also contributed to this paradigm shift. The basics have entirely changed, and we must continuously adapt to follow trends.

For some time, we’ve been talking a lot about digital transformation. But what is it in reality?

Digital Transformation

According to Gartner, “Digital transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model.”

People solve traditional business problems in new ways with the help of technology transformation. Rather than simply enhancing and supporting old conventional methods, it offers new types of innovation and creativity.

Technologies and Events

Digitalization affects the event industry directly. And, the industry is embracing this technology transformation with open arms. With the latest technology on display in virtual events, the event industry is fast on its way to get completely digitalized. Here are some exciting concepts that can glimpse how digital transformation brings the event industry to the 21st century.

  • Experiential Technology

We are now in the ‘Age of Experience,’ according to the experts. It means that every event needs to become an immersive experience.

With digitalization, every event (regardless of its size) can provide an exceptional user experience. Technologies like 3D, Virtual Reality (VR), and Augmented Reality (AR) can blend an event’s digital and physical aspects. Adding an experiential dimension to the events, event organizers can raise participants’ eagerness, resulting in more audience engagement. It makes the events a collaborative occurrence and not just a meeting to consume knowledge.

  • Projection-Mapping

It is one such technology that can create excitement and engagement by delivering an immersive experience. Simple structures can be turned into vibrant, interactive 3D displays by projecting videos, graphics, animation, and other creative content onto any surface. On their 375th anniversary, Montreal created an immersive event with the same technology by intertwining art, culture, and technology in an equally impressive proportion.

The Emmy Awards 2020 that was aired on 20 September was entirely virtual. The award show was hosted by Jimmy Kimmel, who took the stage at an empty venue in Los Angeles, and the stars attended the event via video call from different locations in the world. They had a very immersive experience, and more than 6 million viewers viewed the event. technology transformation

  • Enhanced User Experience

It is hard to picture life without technology as it has extended to a multitude of devices and has become so natural for all of us today. You realize that technology has become REALLY powerful when you recognize that it has a deep understanding of people, experiences, and security.

Today, there is a direct link between the organization, event management, and the user experience, thanks to digitalization.

Several applications and platforms are available today that are powered with the most efficient technology, which helps the event planners provide the best experience for the users. Everything will be online right from the beginning, and the only thing the user requires is a good internet connection. The user can register online and then join the event while sitting in the comfort of their home. Once the event starts, they can use the application or the web app as provided. The user will be given more control when it comes to virtual events as they can manually reset the video settings at their convenience. They can view the presented content, participate in the live Q&A, ask questions at any time, and pause and replay the event. Sometimes, they can even watch the event anonymously. If available, you can still watch the recording once the live event is over and can connect with the people you met during the event.

  • Personalization

AI can create personalized experiences for individuals. By associating attendees with their interests and personal data, it ensures that the most relevant content reaches the right people at the right time. The technology has the power to streamline the event experience. AI can address the much-needed security that both attendees and event organizers are searching for, such as event chatbots, event custom newsletter, event check-in within facial recognition, voice translation during panels, etc.

In most cases, event organizers build beautiful mobile conference apps that engage attendees before, during, and after your events. With these applications, the event organizers will be able to provide the best, personalized experience for the user. That is not just it. There are many platforms/software (Speaker Engage, for example) available to provide the best-personalized experience for the user. These tools can translate the language for those attendees from other countries, coordinate with the speakers, sponsors, attendees, and content communication by analyzing the user’s likes and dislikes.

  • Networking

Meeting the right people and making the most with them is the key to successful event attendance. This is why the concept of networked communities is central to the digital transformation in the event industry. With technology, you can network before, during, and after an event. You can leverage various digital tools to help you network effectively and have live interaction.

There are digital roundtables that will help you get in touch with fellow attendees. You can talk to those ‘sitting’ virtually near you and have a conversation on anything you like. One of the best examples would be Remo, a platform that offers exceptional virtual event experience and networking possibilities. The attendee connection can be encouraged with

several techniques like 1:1 video chat and messaging, advanced Livestream chat, and group discussion tools. Using polls, surveys, Q&A, and gamification, you can drive session engagement and collect valuable feedback.

  • Data and Intelligence

Even though big data is king in most industries, its potential remains unused in the events industry. Event tech gathers data, and dipping into social media profiles to understand event communities will be a must-have. Technologies such as scannable QR codes can help event professionals collect data from attendees that are actively scanning different objects at a live event.

Summary

Technology is on the rise, and the event industry is all set to embrace it wholeheartedly. Event organizers have already realized that digital transformation will only bring good fortune to the industry and invest in new technologies. The event industry is viewing technology as an opportunity and is seeking ways to be at the forefront instead of continually playing catch-up. For instance, Speaker Engage is one such tool that helps event organizers automate several vital processes and prepare well with their digital transformation strategy, thereby freeing up valuable resource time. If you want to leverage this technology transformation to raise your event game, don’t hesitate to contact us for a demo.

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